Wendy Jephson

Co-Founder of LetsThink

Wendy Jephson is Co-Founder of LetsThink where we are Making Decisions Better with People, Data & Technology.

Former Head of Research & Ideation for Market Technology at Nasdaq, Wendy was responsible for leading a unique team of experts that combines behavioural science, financial domain knowledge, and advanced analytics to bring diverse thinking and cross-industry experience to solving some of the biggest challenges in financial services.

Dual qualified as a commercial lawyer and Business Psychologist with domain expertise in healthcare and financial services, in her role as Co-Founder Wendy was instrumental in the original vision, growth phase and the recent acquisition of Sybenetix by Nasdaq.

As Head of Research & Ideation at Nasdaq Wendy brought in scientific research methods to the ideation and development processes further enhancing already world class ways of working. Known for making the complex simple Wendy and her team worked closely with Market Technology clients using behavioural science methodology to dive deeply into complex challenges facing the financial and other industries. The team continues to design innovative technology for marketplaces and Conduct Risk that can deliver efficiency, consistency and greater resilience to our organisations.

Recognised as a leader in her field, Wendy regularly delivers keynotes to Regulators, Buy and Sell-side organisations and leading universities around the world on topics as diverse as AI, Surveillance, Technology Design, Cognitive Engineering, Organisational Resilience and Conduct and Culture.