Wendy Jephson is Head of Behavioural Sciences for Market Technology Risk and Surveillance solutions at Nasdaq. Wendy is responsible for leading a unique team of experts that combines behavioural science, financial domain knowledge, and advanced analytics to bring diverse thinking and cross-industry experience to designing and delivering technology that solves some of the biggest challenges in financial services. Dual qualified as a commercial lawyer and Business Psychologist with domain expertise in healthcare and financial services, in her role as Co-Founder Wendy was instrumental in the original vision, growth phase and the recent acquisition of Sybenetix by Nasdaq. As Head of Behavioural Sciences at Nasdaq Wendy and her team work closely with Alpha clients using behavioural science methodology to dive deeply into complex challenges facing the financial industry. Together they are designing innovative technology for Conduct Risk that can deliver efficiency, consistency and greater resilience to our organisations. Recognised as a leader in her field, Wendy regularly delivers keynotes to Regulators, Buy and Sell-side organisations and leading universities around the world on topics as diverse as AI, Surveillance, Technology Design, Cognitive Engineering, Organisational Resilience and Conduct and Culture.