Credit innovation: the tips, tricks and cheat codes to get you there faster. Widely discussed yet rarely achieved, what does it take to really deliver meaningful innovation in credit for consumers today? From setting up innovation divisions to the embedding of brand new lending and analysis techniques across big business, what can we learn from their diverse experiences – particularly in relation to credit decisioning and the credit application process? Why and when should you innovate? Does the term still stand true in today’s market and if so important, what innovation are we likely to see next within the US credit system?