Sasha Orloff is a serial entrepreneur, board member and advisor based in San Francisco. Currently he is Founder and CEO of Valencia, a stealth-mode startup. Prior Sasha was CEO and co-founder of LendUp and Mission Lane, a division of LendUp that was spun out as a separate entity. Both LendUp and Mission Lane's goal is to provide anyone with a path to better financial health through technology, credit products, and educational experiences that haven’t existed before for the emerging middle class—the 56% of Americans shut out of mainstream banking due to poor credit or income volatility. Prior to founding LendUp, Orloff held roles as the Senior Vice President on Citigroup's Venture Capital team, and prior to that roles in risk, finance and analytics in Cit's consumer credit team. Earlier in his career, Orloff worked for the Grameen Foundation Technology Center and The World Bank, and a few technology startups throughout Silicon Valley. He has a B.S. in applied math and economics from the University of California, San Diego and an MBA from Georgetown University.